Fin Tech




Proposition Brand Design

A new standard


OIMIO is a new initiative by NIBC bankers for commercial real estate finance in the range of 1 to 10 million. Introducing an unprecedented standard in finance by customized client services and technology as supporting back office to make processes go seamless and efficient.

Qindle® worked closely with NIBC and OIMIO management to develop the brand positioning, brand name, customer journey and visual identity. With our effective innovation methodology, we succeeded, within an extremely short time frame, to develop a 360-brand perspective including a compelling a unique name for the brand.

Translating the brand story into a distinctive visual identity and clear tone of voice, enabled OIMIO to fast track a go to market strategy and start building business cases to get off to a flying start into a very dynamic market.