The toy fair you don’t want to miss
As the nosy trend-hunters we are, the Qindle team visited for the second time the renowned Spielwarenmesse (toy fair) of Nürnberg, Germany. A lively place of 170.000m2 bursting with nearly 3.000 exhibitors from 68 countries and over 70.000 visitors. Needless to say, that it is the place to be on this end of January.
For its 70th (!) edition the fair didn’t fail to impress us once more with its 12 different halls, each representing a different toy category, from dolls to AR to fireworks. With the always more proper introduction and therefore proper adoption of technologies into our lives, the electronic toys section was definitely one captivating hall.
However, since we recently wrote quite a few lines on what technology is up to (cf. our CES 2019 and Retail 2019 trends reports), in this report, we will mention other Spielwarenmesse highlights that are not as much tech-related. We found it quite interesting indeed to see how the non-tech toy retailers are moving along in this digital era – at least partly – and how there is a genuine come back to not only basics, but also well-being.
In our report, you will find four themes that encompass this movement.