ClientPlantible Foods, USA
ServicesBrand Strategy New Product Development
Plantible is developing the best plant-based protein in the world. Produced from water lentils and transforming it in desirable heathy snacks for the Californian food market.
Qindle® consultants created, together with the Plantible founders and the ProudDesign agency, the brand and assortment strategy for the GoodfallowsTM water lentils-based snack brand.
Using our Ignite your Brand® and Unleash Potential® sessions, a tangible brand strategy, packaging design and NPD funnel was created in order to introduce a complete assortment of snack products in the Whole Foods market in the United States.