Plantible Foods, USA


Food Tech




Brand Strategy New Product Development

Plant-based protein

Plantible Foods

Plantible is developing the best plant-based protein in the world. Produced from water lentils and transforming it in desirable heathy snacks for the Californian food market.

Qindle® consultants created, together with the Plantible founders and the ProudDesign agency, the brand and assortment strategy for the GoodfallowsTM water lentils-based snack brand.

Using our Ignite your Brand® and Unleash Potential® sessions, a tangible brand strategy, packaging design and NPD funnel was created in order to introduce a complete assortment of snack products in the Whole Foods market in the United States.