CLIENT

BOCC

SECTOR

Semiconductor Industry

YEAR

2023

SERVICES

Strategic Positioning Executive Pitch Identity Design

Bitcoin mining driven hardware innovation for all​

BOCC

Context

Bitcoin mining technology is currently dominated by proprietary solutions. To advance sustainability,  availability and ease of deployment of Bitcoin network infrastructure, more flexible, scalable and sustainable infrastructure is needed.

 

The opportunity

The Bitcoin Open Compute Consortium (BOCC) is a global initiative of Bitcoin technologists, miners, energy providers and suppliers to provide a structure in which participants can collaboratively drive innovation into the Bitcoin mining community.

 

Our approach

In collaboration with industry experts, we developed  a clear vision and mission build out in a ‘pitch deck’ to socialize the initiative with miners, Bitcoin technologists, energy providers and suppliers. The narrative is supported by an industry representative visual identity designed to express authority, knowledge and open community driven values.