Creativity is the foundation on which we as humans can build meaningful futures. When we do this jointly and consistently, we can add value to society by defining and visualising a world that is sustainable, diverse and provides access to happiness and health for all.

Now more than ever, companies are being held accountable for their actions and impact on society and the environment. And for good reason. Operating in a global context means dealing with continuous change, but it is precisely change that leads new opportunities and new problems to solve. Tackling these challenges in ways that add real value requires an open, interdisciplinary approach where leadership, strategists, designers and engineers work closely together.