Play trends 2018

2018’s evolving trends in the toy & game industry.

Trends don’t come and go with the drop of a hat, they gradually creep in, gain acceptance, evolve and fade out. Every year we like to attend the Toy Fair in Nürnberg, Germany to see and play with new toys and games. This year our designers thought it would be interesting to look at what are evolving trends in 2018. And synthesise with what we have learned from consumers and our clients. We looked at trends, insights and design opportunities that started earlier and are evolving now in the industry.

Click to view or download the Qindle toy industry insights 2018.