Rituals, NL






Sustainability Innovation Strategy

Sustainable innovation


Cosmetics Group Rituals is the fastest growing Dutch company with over 500 shops world-wide. The brand launches every year a new range of cosmetic products.

Big part of Rituals’ success is due to its extensive innovation funnel: more than 300 new products every year. An important share of their innovation strategy focuses on the wellbeing of the environment through refillable packaging- and other sustainable solutions.

Qindle® designers and engineers assisted Rituals’ teams with NPD sessions and structural packaging innovation to further build the cosmetics brand’s equity.

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