Client

Rituals, NL

Sector

FMCG

Year

2018

Services

Sustainability Innovation Strategy

Sustainable innovation

Rituals

Cosmetics Group Rituals is the fastest growing Dutch company with over 500 shops world-wide. The brand launches every year a new range of cosmetic products.

Big part of Rituals’ success is due to its extensive innovation funnel: more than 300 new products every year. An important share of their innovation strategy focuses on the wellbeing of the environment through refillable packaging- and other sustainable solutions.

Qindle® designers and engineers assisted Rituals’ teams with NPD sessions and structural packaging innovation to further build the cosmetics brand’s equity.

This website uses cookies
We use cookies to provide necessary website functionality, improve your experience and analyze our traffic. Below you can choose which kind of cookies you allow on this website. Click on the "OK" button to apply your choice.

Cookie settings