Brand Strategy & Messaging

IMS Nanotechnology is known for its innovative multi-beam technology, which plays a key role in the evolution of the semiconductor industry. While perfecting its electron-based technology over the last decade, IMS also encountered difficulties in clearly communicating the value of the technology to different stakeholders.

To maximize the impact of IMS’s innovations, we worked closely with the company’s leadership to define a narrative structure that explains the advanced technology across all internal and external touchpoints. In close collaboration, we developed a robust marketing and communications strategy, resulting in informative, visually engaging assets that offer varying levels of dept and can be tailored to each audience.

We combined strategic messaging and storytelling design to strengthen IMS’ market positioning and establish a strong identity to support their business. Product storytelling assets such as visualisations, infographics and motion graphics, made their technology propositions more tangible and understandable, whereas modular content blocks facilitated the ability to scale and tailor the messaging across presentations, customer conversations or other contexts.

In parallel, a detailed brand and technology messaging framework was designed to guide IMS’s communication strategy, defining the brands’ pillars and key product messaging aligned with its innovation DNA. This enabled IMS to communicate its core technology in a way that is targeted, relevant, and amplified by its unique positioning towards customers, partners, and investors.