Building a Modular Messaging Framework for Asato

Context
How to build an effective pitch that can flex to different customers from startup to enterprise, as well as different audiences like investors, analysts and partners for Asato’s next phase of growth? We helped define Asato’ messaging, sharpened their brand voice, and supported it with a more mature design language.

The Opportunity
In an earlier phase of work for Asato, we defined the key messaging and their proposition.
In this phase, we transformed Asato’s proposition into a messaging framework that elaborated on their main story components. Building these components into a modular messaging system, allowed Asato to easily adapt the story to match the needs of their specific audiences: from startups to enterprises and from market analysts to long-term investors.

Our Approach
This messaging framework became the foundation for a set of pitch decks each built in the updated brand look and feel. This round of work (the messaging framework, pitch decks, website build-out and brand update) is part of an ongoing partnership between Asato and Qindle, and we’re proud to be part of their journey of growth and success.