Innovation partner

Tactile experience.

Playing is a fun way of learning social and cognitive skills. We supported the JumboDiset marketing, design and R&D teams in the Netherlands and Spain with collaborative innovation. We started with industry trend based ideation sessions, resulting in several unique game experiences. Translated in 20 NPD cases from which we developed several tangible product cases.

The process resulted in a clear brand and assortment focus within JumboDiset and in several product solutions.