Design research Haier

Design research in China.

As the kick-off of a new product innovation for Haier within their home appliances category, Qindle owners Muriel Leusink and Taco Schmidt travelled to Qingdao, China for design research. Several home interviews, perfectly organised by TNS global, were the start of an inspiring week full of consumer insights, ideation an product innovation. Together with a group of consumers and Haier product and UI/UX design teams we managed to translate all the information in a day to inspiring and tangible design solutions.