Private Label strategy

When a long-established supermarket acknowledges their brand needs to be uplifted, the strategy choice is crucial for business success. Our teams of strategists and designers supported this business’ transition reshaping the future Hoogvliet brand and executing it from logo to packaging redesign.

Hoogvliet supermarkets have been a popular destination for Dutch families for the past 50 years. In this project, it was essential to maintain the shop’s values of quality and best pricing while getting a new, contemporary and fresher look.

To stay competitive in this fierce market, our teams put emphasis on the brand proposition first, which resulted in a strategically founded design communicating the brand values.